Have you ever heard the expression “As you are being mugged in an alley, you will regret not having learned self-defense.”
The ICAA sponsors a health event the last week of September Active Aging Week, September 21-27, 2014. I have been trying to build enthusiasm to get some programming going for the Over-50 active person. You have no idea the apathy I’ve been met with, especially within the gym community. It seems the culture of age denial continues to be perpetuated even in fitness. It is also a huge marketing loss since adults over-50 spend roughly $300 billion on personal care, enrichment and entertainment.
Whether you believe 50 is the new 40, there are certain immutable truths concerning the performance of the human body as it ages. The physical peak for most humans, in most sports, is between 25 and 35 years of age; during this peak period, the well-conditioned athlete can create a confluence of muscular strength, peak cardiovascular and oxygen transport, speed and reaction time, and mental capabilities. Ignoring the needs of the aging increase the likelihood of fracture and injury. This results in loss of quality of life and reduction in lifespan. TRUE.
There is a new better paradigm. We have the research and the techniques to minimize performance decline and slow muscle degeneration through strength training. We can rid the stigma of “senior citizen” but for that to happen we have to get people’s attention.
If you are interested in this please speak up at your health club,
- Ask your Gym GM what the club’s plans are for Active Aging Week and request a phone call with an explanation of what is being offered or not?
- Find out what programs your club offers SPECIFICALLY for men and women over-50 or demand some? Millennials are being targeted with INSANITY, Boot Camps and other HIIT programs. Where is yours?
- Hit LIKE, and share with others.
To do nothing is to risk continuing being under-served. Eventually, you too will over-50 and astonished that no infrastructure exists to support you.